THE CANDY STORE

What is VENA candy?

It used to be a simple answer: "it is a handmade accessories brand". 

Oh, I wish it was that simple...Or, do I?

VENA candy started out as a handmade bag brand; bags designed and handmade by me, Vjerana. It was simple, structured and clear. I could easily define myself and what I do. Until it wasn't. 

After some time, VENA candy couldn't be 'just' a bag brand anymore; I had to let go of control, of the need to categorise who I am and what I do and let all this creativity spill out into a beautiful mess. I also had to acknowledge that I am dancing in circles and playing small. I had to sum up all my courage and  expand what I do, allowing my creativity to take me where I need to go, without rationalising it in my head.

So, what is VENA candy?

It is a handmade clothing and accessories brand. But, it is also a personal journey of inner growth, courage and determination to claim my own happiness, one creation at a time. It is a journey of being and doing what makes me happy, instead of knowing what is the right thing to do.

That's what it is to me. And a piece of that is in each creation I make.

What Is it to you, you ask? Well - it is a bit of bags, a bit of clothes, a bit of custom made outfits for your special moments and a lot of colors! And, if it means anything to you - a piece of my story to go along with your own story.

Sounds confusing and complicated? I wouldn't have it any other way!